• White Goods – Electronic Goods Sector
  
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White goods industry that was first initiated in 1955 in Sütlüce Plant, which is the first enterprise of Arçelik Company, has made a great progress since then, and has been one of the leading sectors of economy of the country. The first domestically-manufactured washing-machine was produced in 1959, and the first domestic refrigerator in 1960 in the mentioned enterprise.

Turkish white-good manufacturers have developed their manufacturing activities which once started with simple assembly lines, and progressed into a level in which they can create and even export their own design and technology. The sector also created strong brands with strong customer ties and strengthening its existence in external markets, particularly in EU. The leading brands in the sector include inter alia are as follows: Arçelik, Beko, Altus, Aygaz, (Arçelik); Profilo, Bosch, Siemens (BSH-Profilo); Vestel (Vestel); Ariston, Indesit (Indesit).

Turkish consumers, always in pursuit and preference of new products, do prefer Turkish-made products though customs are open to all kinds of products from all over the world, which underlines the success of the sector within domestic market. Turkish home appliances sector has a very wide range of products in various colors, size and styles, from shavers to giant freezers and microwave ovens. This variety of products is also of standards and quality that is satisfactory for Western consumers. The built-in products category is another rapidly-growing product group.

The sector is particularly addressing the issue of environment and closely following the environmental regulations. New generation products provide less power, water and detergent consumption and decreased noise-emitting levels.

Another important reason for success of the sector is the post-sales services. Post-sales services are handled with due diligence and regulations are closely followed in this area. Widespread service networks also attract interest of customers in white goods.

Turkish white goods sector has fuelled its efforts towards export within the last decade. Data from Undersecretary of Foreign Trade reveal that export figure of white goods sector was 2.8 billion USD in 2007. A comparison with the export figure of the year 2006 shows that there is a 19.5% increase in total export of the sector in 2007.

In Turkey, as a production base for European countries in terms of consumers' electronics owing to the companies like Vestel, Arçelik and Beko, the export of electronic goods has reached up to USD 10 billon, 3 billions of which came from exports of TV sets.

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